What Page Is Your Website On?
When people type search terms into Google to find websites like yours, will yours show up, or will yours be buried somewhere around page 34? If you’re not at the top of the list, you’re not getting noticed, and your website isn’t working for you.
It doesn’t matter if your site is good looking, custom-made, or easy-to-navigate site. If it isn’t specifically adapted to meet the over 200 algorithms Google has in place that determine whether your site is “useful” to visitors, it’s not getting pushed up the ranking ladder.
The Answer Lies in SEO
SEO, or Search Engine Optimization, is the purposeful adjustment of a website in three pivotal ways that indicate the site’s usefulness and boost the ranking. It’s a lot of work, but the payoff is far greater visibility, an increase in traffic, and stronger sales.
Join Annie Bernatchez, SEO specialist, and Jenna Kalinsky, content writer, for this informative video in which they detail the three key elements of SEO that you can do to move your site up through the search engine ranks and gain more visibility: off-page SEO, on-page SEO, and the website’s content.